2024 is the year of third-party cookie deprecation. Google started the process at the beginning of 2024 and will complete the operation by the end of the year.
Third-party cookies have been instrumental in shaping the landscape of online advertising worldwide. These small pieces of data play a significant role in delivering personalized and targeted content to users. As a result, they are widespread and used globally.
The advertising industry is witnessing a paradigm shift towards privacy-focused solutions, emphasizing the need to adapt strategies and explore alternatives while maintaining a balance between personalization and user privacy.
